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Case Study · E-Commerce
NodPod
The pioneer in weighted sleep masks — helping thousands of people sleep deeper, every night.
Headline Result
340%
Return on ad spend — rebuilt from the ground up across Google, Meta, and email in under a year.
178%increase in organic traffic
91%lower customer acquisition cost
56%higher customer lifetime value
178% Traffic Increase
340% ROAS Growth
91% Lower Acquisition Cost
56% Higher LTV
12 Keywords — Page 1
Email Revenue Up 220%
178% Traffic Increase
340% ROAS Growth
91% Lower Acquisition Cost
56% Higher LTV
12 Keywords — Page 1
Email Revenue Up 220%
Results at a Glance
↑ Increase
178%
Organic website traffic within 12 months of engagement
↑ Growth
340%
Return on ad spend across all paid channels
↓ Reduction
91%
Decrease in customer acquisition cost
↑ Increase
56%
Customer lifetime value via retention flows
About the Project
A brand ready to grow — without the right engine.
NodPod is a pioneer in weighted sleep masks, offering a unique product that genuinely improves sleep quality for thousands of customers. When they came to Evolve, they had a loyal customer base and a compelling product — but their digital marketing was fragmented, their ad spend was inefficient, and their organic visibility was nearly invisible.
Our mandate was clear: build a scalable, data-driven growth infrastructure that would let NodPod compete in an increasingly crowded wellness market — and dominate their core keywords before competitors caught up.
Over 12 months, we rebuilt their paid advertising architecture, launched a full SEO campaign, and deployed automated email retention flows that turned one-time buyers into repeat customers.
Our Approach
Three pillars.
One system.
01
Paid Acquisition Rebuild
We audited and restructured NodPod's entire Google and Meta advertising setup — eliminating wasted spend, tightening audience targeting, and building full-funnel campaign architecture that moved customers from awareness to purchase with dramatically lower CPAs.
02
Organic Growth & SEO
We identified 40+ high-intent keywords with attainable ranking opportunities, produced supporting content, built a technical SEO foundation, and earned authoritative backlinks — landing NodPod on Page 1 for their most critical search terms within 8 months.
03
Email Retention Engine
We designed and deployed a suite of behavioral email flows — welcome series, post-purchase sequences, win-back campaigns, and VIP loyalty tiers — triggered by real user actions. The result: a 56% lift in customer lifetime value and a new revenue channel that runs on autopilot.
SEO Performance
Keyword rankings
climbed fast.
Average keyword position improved from #42 to #6 across target terms — a climb that took competitors years to achieve.
Average Keyword Position Over Time (lower = better)
Traffic Growth
Organic sessions
up 178%.
Monthly organic sessions grew from ~8,200 to over 22,800 — compounding month over month as rankings solidified.
Monthly Organic Sessions
2026
2025
Keyword Wins
Page 1 for the
terms that matter.
| Keyword | Monthly Volume | Previous Rank | Current Rank | Movement |
|---|---|---|---|---|
weighted sleep mask | 18,100 | #54 | #1 | ↑ 53 pos |
sleep mask for side sleepers | 9,900 | #38 | #2 | ↑ 36 pos |
best weighted eye mask | 6,600 | #61 | #3 | ↑ 58 pos |
nodpod sleep mask review | 4,400 | #12 | #1 | ↑ 11 pos |
anxiety sleep mask | 3,600 | #47 | #4 | ↑ 43 pos |
sleep mask with weight | 2,900 | #72 | #2 | ↑ 70 pos |
blackout sleep mask | 12,100 | #83 | #7 | ↑ 76 pos |
By the Numbers
Results that
speak for themselves.
↑ Increase
178%
Organic Traffic Growth
Monthly organic sessions grew from ~8,200 to over 22,800 visitors per month — sustained and still growing.
↑ Growth
340%
Return on Ad Spend
Full-funnel restructure of Google Shopping, Performance Max, and Meta campaigns tripled revenue per dollar spent.
↓ Reduction
91%
Customer Acquisition Cost
Tighter audience targeting and creative testing slashed CAC from $48 to under $5 per new customer.
↑ Increase
56%
Customer Lifetime Value
Behavioral email flows re-engaged lapsed buyers and drove repeat purchases, significantly boosting LTV.
↑ Growth
220%
Email-Attributed Revenue
Automated flows and segmented campaigns turned email into the brand's #2 revenue channel within 6 months.
↑ Improvement
4.1x
Conversion Rate
Landing page optimization and A/B creative testing improved site-wide conversion rate from 0.9% to 3.7%.
How We Got There
The 12-month
roadmap.
Discovery
Month 1–2
Audit, Research & Strategy Sprint
Full-stack audit of existing ad accounts, website technical SEO, email infrastructure, and competitor landscape. Delivered a 90-day roadmap with clear KPIs, audience personas, and keyword targets ranked by opportunity score.
✦ Foundation lockedLaunch
Month 3–4
Paid Ads Rebuild & Email Automation Go-Live
Rebuilt Google Shopping and Meta campaigns from the ground up. Launched welcome series, abandoned cart, and post-purchase email sequences. First two months showed a 62% reduction in wasted ad spend.
↓ 62% wasted spend eliminatedSEO
Month 5–8
Content Push & Backlink Acquisition
Published 18 pieces of supporting SEO content including buyer's guides, comparison articles, and sleep science explainers. Secured 24 high-authority backlinks. Keywords began breaking into Page 1 by month 7.
↑ 12 keywords reach Page 1Scale
Month 9–12
Scale, Optimize & Retention Expansion
Doubled down on winning ad sets, expanded into YouTube pre-roll and TikTok awareness campaigns. Launched VIP loyalty email tier and re-engagement win-back sequences. Traffic and ROAS both hit all-time highs in month 12.
✦ All-time revenue record hit"
Evolve completely changed how we think about digital marketing. Within six months our traffic had nearly doubled, our ad spend was finally working, and we were hearing from customers who had been dormant for over a year. They didn't just run campaigns — they built us a system.
Sarah Kim
Head of Growth, NodPod
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